The five major reasons for the popularity of tourmaline are now still available.

November 23, 2021

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The colorful color, the pure texture, the kaleidoscope-like and the ever-changing tourmaline have always been the object of people's purchase and attention. This falls into the rainbow of the human world, is the natural giving and gift, the delicate red, the green green, the clear blue, Mysterious black, colorful watermelon tourmaline... More and more tourmalines have become the choice of thousands of families. Why do people like it? Please follow our footsteps to see...

Pursue fashion

Affected by overseas jewelry market

The overseas jewelry market started early and matured. The varieties, styles and crafts of jewelry are ahead of the domestic market. In the overseas jewelry market, tourmaline has been popular for more than ten years. Whether it is a general jewelry store or a well-known brand counter, it is sold as a trendy gem brand. For a long time before, tourmaline has not been concerned and favored by domestic jewellery lovers. The market performance is average and unknown. The focus of jewelry lovers is still the traditional gem brands such as diamonds and red sapphires.

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Tourmaline is rich in color

Favored by jewelry lovers

The tourmaline has colorful, colorful colors that allow fans to choose the perfect shade. The tourmaline color is mainly divided into three series: red series, green series, blue series. There are also yellow tourmalines, purple tourmalines, black tourmalines, and colorless tourmalines. The red series are: red, pink, purple, rose, pink, and the red treasure tourmaline is similar to ruby. Green tourmaline series are: green (light green, brown green, dark green), yellow green, blue green, of which emerald green tourmaline is similar to emerald. The blue series are: blue, purple blue, of which pure blue tourmalines resemble sapphires.

As an investment financial product

The decorative function of tourmaline is its main value.

However, with the popularity of tourmaline in the jewelry market, the price continues to rise, the original decorative function is weakening, and the function of financial management is increasing. At present, consumers who purchase tourmaline, especially the purchase of high-end price of tourmaline, are quite a few people, not used as decorations, but as wealth management products with investment value, just as many people buy houses instead of living. same. Through the hype of the market, the price has risen to obtain large value-added and objective profit returns. There are still some people who look at bank deposits with low interest rates and don't worry about investing in other wealth management products. So they change deposits into precious stones. Which gemstones are sought after in the market, so they buy what they want in order to preserve the value of the currency and the value added in the future.

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Cultural element

Respected by people

The first is the celebrity effect. According to records, in the Qing Dynasty, Cixi loves the tourmaline and made many ornaments with the tourmaline for their own enjoyment. The official residence of Yipin and the second product, the robes are often used to make caps, and some of them are rich in the official. They also have a special liking for the tourmaline. With the decorations, the Palace Museum in Beijing has a collection of many palace birch ornaments, including beads, chicken hearts and earrings. , a variety of bonsai and so on. Secondly, it is medical value. The chemical composition of tourmaline is complex and contains a variety of mineral elements. After the hype and expansion of the business, people think that it has a certain health care function. Wearing a tourmaline is beneficial to the human body, not only can play a decorative role, but also can play a role in preventing and curing diseases. Once again, the body is evil, and the tourmaline is called “broken evil” in the past. The homonym is similar to the “wall evil”. People think that wearing a tourmaline can help protect the body and promote the evil. Finally, as a collectible, people think that natural gem minerals are non-renewable resources, and will become scarcer. Fine quality gemstones are scarce resources. Therefore, having a good quality tourmaline is regarded as a treasure and is collected. , no longer easy to shoot.

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fair price

Appreciated by consumers

For many years, the reason why tourmaline in the foreign jewelry market has been sought after by the mass consumers, one of the important reasons is the price advantage, fashion popular, not accompanied by the skyrocketing, the price of tourmaline is always stable, keep the low position, no big fluctuations People can spend less money on high-end gems like red sapphire and emerald. According to the jewellery industry, since 2009, with the hot speculation of domestic merchants, the price of domestic tourmaline has started to rise sharply. In four to five years, the price of high-end file tourmaline has turned dozens of times, the color is high quality, especially The price of Hongbao quality tourmaline has nearly doubled. From the current situation, that is, the price of tourmaline is relatively cheap compared to the price of red sapphire, emerald and other precious stones. In the case that the quality of red sapphire and emerald gemstones is getting less and less, the price is getting higher and higher, and jewelry consumers are unbearable, many people use red, blue and green tourmalines as substitutes, which is also a kind of consumer psychology. make up. According to this estimation, in a certain period of time, tourmaline is still a hot spot that many consumers pay attention to and pursue.

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