Adidas Group China Headquarters officially opened yesterday

November 15, 2019

On August 28th, 2012, Herbert Hainer, Chief Executive Officer of Adidas Group, and Dwight Howard, a six-time NBA All-Star team player, together in Shanghai yesterday for the new Adidas Group China District headquarters officially opened.
On August 28th, 2012, Herbert Hainer, Chief Executive Officer of Adidas Group, and Dwight Howard, a six-time NBA All-Star team player, together in Shanghai yesterday for the new Adidas Group China District headquarters officially opened. The opening of the new site further confirmed the strong growth momentum of the company in China. The more spacious head office building will help Adidas to implement the "Path to 2015" strategy and promote the company's long-term business growth. "The Road to 2015" is a grand strategic plan of Adidas Group. It aims to fully expand its capabilities and become the leading sports brand in the Chinese market.

Adidas Group's China headquarters is located at the new office building of Shanghai IMC, with more office and meeting space, which can provide employees with a more convenient working environment. The new headquarters is located in the bustling commercial and retail center of Puxi, Shanghai, and is close to Adidas Shanghai Brand Center. The brand center opened in January this year and is Shanghai's largest sporting goods retail store, offering Adidas branded products including Sport Performance, Sports Origins and adidas NEO Label.

Key milestone in the "Path to 2015" strategy

In the “Path to 2015” strategy, Adidas aims to focus on the core sports category in the first-tier cities and steadily expand to low-tier cities, so as to maintain the Chinese market's annual double-digit growth by 2015.

Colin Currie, Managing Director of Adidas Greater China, stated: “Either for the 'Route to 2015' strategy or for the company’s entire staff, the opening of the new headquarters of the China headquarters is an important milestone. It reflects our success in the Chinese market and also lays a solid foundation for us to achieve our future goals.In just two years, we have not only strongly expanded our business footprint, but also strengthened our competitive position in core products such as running and football. We have made great progress, and the new headquarters will push us further towards the goal."

In the past two years, Adidas has expanded 350 cities and has existing stores covering 900 cities. Currently, the company has more than 7,000 retail stores in China and plans to add 500 by the end of 2012. Last year, the Western District Office was officially opened in Chengdu. The reorganization plan for the Greater China Region in the construction of the five regions was successfully completed. The company was able to work more closely with local customers and get closer to consumers.

Over the years, Adidas has made remarkable achievements in China. In the financial report for the first half of the year announced recently, sales in China increased by 19% year-on-year, and globally by 11%.

Herbert Bull; Hainer pointed out: “We have achieved great success in the Chinese market, and the opening of the new headquarters in China’s regional headquarters embodies Adadis’ commitment to the Chinese market. China is Adidas’ second largest market in the world, and The key drivers of the Group’s success.” Herbert Bull; Hainer participated in the traditional opening ceremony with Howard, the government officials, media and customers who had just joined the Los Angeles Lakers, followed by hundreds of Adidas employees celebrating .

Collaborative work environment

As the heart of Adidas China, the head office in Shanghai is 17,485 square meters, spanning seven floors, and the space is more than 20% larger than the former office space.

Gao Jiali explained: “With our rapid development in China, the existing office space is stretched, and it is necessary for us to expand the size of the headquarters office to provide better support for our employees. In the new site planning, we strive to create a The collaborative spirit and teamwork atmosphere of adidas Chinese employees.The new headquarters is extraordinary, facilities and equipment are first-rate.I believe that my colleagues, like me, will be inspired by this new venue."

The new Adidas China headquarters not only increased the office space and the number of meeting rooms, but also increased the use of technology and added leisure areas. These initiatives will promote closer collaboration among employees and jointly achieve the strategic goal of Adidas' “Path to 2015”.

Xuhui District is home to the Adidas Shanghai office. The director of the People’s Government of Xuhui District, Shanghai, said: “As a responsible multinational company, Adidas has always dedicated its strength to China’s sports and economic development. With the growing affluence of the Chinese people and active participation in sports, Sports brands like Adidas will play a bigger role."

Adidas is committed to the development of a corporate culture that is "full-impact and full-strength", and the opening of the new headquarters is a reflection of this commitment. Adidas has 2,800 employees in China and often provides opportunities for employees to participate in professional development, training, corporate social responsibility and sports activities.

About Adidas Group

Adidas is a global leader in the sporting goods industry with a range of core branded products such as Adidas, Reebok, TaylorMade, LeBoo and Reebok-CCM Hockey. The company is headquartered in Herzogenaurach, Germany and employs 46,000 people. In 2011, the company achieved sales of 13.3 billion euros.

Adidas Group in China

Adidas Sports (China) Co., Ltd. was officially established in Suzhou in 1997. The headquarter is now located in Shanghai and has branch offices in Beijing, Guangzhou and Chengdu. There are more than 7,000 retail stores nationwide.

Over the past 15 years, increasingly affluent Chinese consumers, fashionable and modern youth groups, and the Beijing Olympic Games have all helped Adidas achieve significant growth in China. China has become Adidas’ second-largest market in the world.

In order to strengthen its leading position in China, Adidas is implementing the “Strategy to 2015” China strategic plan. It is a five-year blueprint aimed at expanding growth and improving capabilities. According to this plan, by 2015, we are expected to achieve double-digit growth every year.

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