A/W 2018 Shenzhen Fashion Week | YEEIOU:Attention! Psychedelic planet burst virus, designer will go alone to the mysterious black on the other side of the universe
When asked about YEN CHAN, the independent designer of Chinese independent designer brand YEN CHAN (hereinafter referred to as YEN), when she asked what she had not solved so far, she gave the answer without hesitation and sincerely. "To design a line, especially to come out and start a business as a brand, it looks very glamorous on the surface, but in fact it really doesn't make money, and sometimes it costs hundreds of dollars to pay for the water and electricity when you finish paying your rent. My husband and I It's not really a rich person. It's really hard to stick to now. But that's what we want to do." Five years ago, YEN and her husband Luo Jun never seemed to hesitate to meet the issue of “house slaves or entrepreneurshipâ€. So a small studio with an area of ​​more than 30 square meters was born. A romantic snack bar + a realism alien flying saucer fans form the prototype of YEEIOU. “Awareness of the world with a heart and a sense of life with heart.†This is YEEIOU's consistent brand philosophy. In their opinion, YEEIOU not only provides clothing and semi-customized services only to customers, but also is the only medium for their external vocalization. It refuses to be a FMCG, and it needs to be a deep-rooted youth culture brand. It is completely impregnated with YEN and Luo Jun's values. With futuristic science and technology sense of psychedelic retro, conceptual gorgeous, surrealism, avant-garde vision and sharp thoughts, these can give YEEIOU description with YEN idol, the proud rebel that never came from Earth - David Bowie is exactly the same. Even the protagonists in the stories they created, a pair of CPs named David and Bowie, named after his symbol. Talking about the theme of the show, Mysterious Black Hole (MYSTERIOIS BLACK HOLE), this is probably the most surprising part, because YEN and Luo Jun wrote and directed the story of David and Bowie. According to legend, YEEIOU STAR is a mysterious planet in outer space. Because of unexplained reasons, David was infected with a sudden virus and slept in his own dream. To save him, Bowie enters the five-dimensional space alone, and she will experience three unknown areas: the sea of ​​dreams, the free block, and the mysterious black hole. Sea of ​​Dreams lookbook In the legendary sea of ​​dreams, people in the sky are somewhat touched by the mirror-like sea floating in the air. The fish shimmering in the light stretches their tulle-like fins. At the end of the sky in the sky, the sun shines on the sea level and reflects the dazzling white light. It is said that this sea of ​​dreams can map the depths of people's hearts and help the lost children find themselves. Liberty Street lookbook The next unknown space is a town where everything seems to be so absurd. There are pink clouds and two suns floating in the sky. There are dancing gypsum statues on the flying blankets. People can move freely around the three-dimensional buildings. This is a free block. There is no law, no rules, no constraints, everything. Existence is reasonable. This is a world of indulgence and temptation. Only those with a strong heart can pass it. Welcome to the mysterious black hole. This is a huge black hole that seems to engulf everything. Everything close to the planet, the aircraft, the light damage, the particles and the dust of the universe, the “necessity of destruction†seems to be their ending, the abyss should be better than any Everything can be scary. But if you can firmly embrace it with open arms, crossing a black hole is a new world like a kaleidoscope. The mysterious black hole is the final chapter of the three regions. After Bowie has passed through the first two regions, this will take a brave and courageous journey on his own to save David on his own. From the beginning to the present, YEN has been following me to emphasize YEEIOU's brand tone, “a psychedelic retro with sci-fi colors,†because she fears that many people confuse the two concepts. “Although we talked about a science fiction story for the audience, But my design is not just a science fiction product like a space suit.†The two seemingly similar words “Sci-Fi†and “Psychic†are fundamentally different, and the “science fictionâ€-like imagination is more straightforward. Some, but “psychedelic†is to ensure that the audience has an immersive real experience, in addition to more “virtual†and “pioneer†surreal elements. In terms of balancing the design's vanguard visual experience with the retro basic tone, Yen can be said to be struggling. The ideology of clothing is closely related to the attitude of the designer. It is precisely with such YEN and Luo Jun that the difficult and long process of “starting a business†can be less obscure. YEEIOU does not ask everyone to understand now. If YEEIOU's spirit can infect even one person, they are willing to continue doing so. "We never thought about success or failure. What we want to do is grasp the present. Perhaps dreams are such a pure thing. It can't be stopped purely to anything." Yes, absolutely nothing can stop it. So far, YEEIOU has changed from a small workshop with just 30 squares to a 200-square-meter studio with its own independent show room and a “micro factoryâ€. Although still poor is no different from that year, YEN and Luo Jun are still enjoying it. When Luo Jun abandoned Yoshi for promising work five years ago, they made an agreement. Wandering in the universe together, if the time can be folded, his hair may be your child. And when you listen to one breath, you will be able to survive the years of his life. Studio photo In order to awaken the sleepy David, Bowie departed from A/W 2018 Shenzhen Fashion Week. At 14:15 on March 15th, I was waiting for you in Shenzhen Museum of Contemporary Art and Urban Planning. I was very determined to jump into this mysterious black hole and wait. What will be her, probably only personal experience to give us the answer. Welcome to board, our first flight goal is: YEEIOU Matte Stitch Bond Fabeic,Black Stitch Bonded Fabrics,Hydrophilic Stitch Bonded Fabrics, Stitch Bonded Fabrics Material yizheng jiayu textile products co.,ltd , https://www.jystitchbond.com
