Bear B Qi: the future of children's wear design brand and adult

March 31, 2020

From the current problems facing China's children's wear industry can be seen that China's children's wear industry is the lack of awareness of brand building. Childrenswear brand consumption will become the mainstream, especially the more well-known or the market is more mature brand, will become the first choice of children and parents to buy children's clothing. Bear B fashion children's clothing in the spring of 2013 Bear B BK children's clothing (http://) that children's wear business should first establish their own brand image and product market positioning, and then according to their children's clothing brand positioning carefully Market research, grasp the trend, understand consumer demand, design into popular elements, in line with demand, reflecting the characteristics of brand culture products, brand building should be the main goal, so as to conform to the trend of the brand children's clothing market trends. The trend of adult children's clothing is reflected in the solid color, dark children's clothing has increased, the style to follow the adult fashion trends, or stylish mature or simple and elegant, reflecting the "aristocratic leisure", many children's clothing simply enlarge to Adult size, 20 to 30-year-old young people can wear completely. In some big shopping mall children's clothing selling area, we often see that, compared with the past, children's clothing styles are obviously increased, and many designs have adopted the adult fashion trends, such as retro, low waist, lace, abstract patterns.

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