How long down the road?

July 18, 2020

Summer season is down season sales down jacket business season, but recently visited a number of Beijing shopping malls found that this season's sales of down jackets seldom, and the price is relatively high. What is the reason manufacturers show reluctant sentiment? After going through a series of questions such as the logo, the amount of cashmere, and the amount of cashmere filling, after the epidemic outbreak of H7N9, the market price of 90% white eiderduffs of GB14272-2011 went up rapidly and so on, how did the feather enterprises go further in the controversy? The survival of small businesses The autumn has been listed one after another, winter clothing will not be able to meet consumers for a long time, in the face of rising prices fall this year, divergent opinions, whether it is H7N9 bird flu led to the shortage of raw materials led to down jacket prices, or a These businesses took the opportunity to stockpile speculation, the final is sure that the price of down raw material has indeed risen. From March this year, 90% of the white duck down from 350,000 to 360,000 yuan per ton has risen to 550,000 to 560,000 yuan per ton. It is precisely because of the rising prices of raw materials, appeared in the mall saw by reporters in the phenomenon, it is clear down season "hot" down jacket, but it seems abnormal "deserted." Many businesses do not participate in the discount or discount efforts, the basic is to want to sell a good price in winter. At the same time, can not help but remind the price of down raw materials last year, there is no price, there are more to test the quality of down fill filler, the standard is inconsistent and other issues, will some unscrupulous businessmen at this time in order to control the cost of raw materials Shoddy, resulting in the quality of the product on the market decline? Is there a low-priced down jacket market? Price dispute, the long run, how to develop the dull industry? Down jacket business how to stabilize the market share? Recently, the reporter with a question came to Yabao Road, a company that exports to Russia down jacket, arrived in the United States and the United States International Trade Company Sales Department, Xie Jianliang, general manager and the Russian buyers talk about business. He told reporters: "This year, down feather raw materials purchased have risen by 30%, export clothing prices will certainly rise some.But this did not affect my business, you see, not there are buyers willing to order my clothes? Xie Jianliang said the most care about Europe and the United States is coherent, the price is slightly more expensive is acceptable. Said he picked up his own down jacket Introduction: A 90% white duck down with a short down jacket containing capacity 170g, 80% white duck down short down jacket containing cashmere 200g, 70% white duck down short down jacket cashmere 230g. From time to time he will be down jacket crushed, after loosening a beat, down jacket and slowly returned to a fluffy state. "The good cashmere is to loft and cleanliness, my clothes are compressed directly after production to Moscow, where the bad fluffy up." Xie Jianliang said that their company's clothing quality requirements are very strict, from Fabric to the filler and then accessories, every detail is selected through the company layers, and then to the processing enterprises, in order to protect the production of clothing is to meet the requirements, they will send someone to the factory to supervise the production. Unique design is the magic weapon to win the down jacket business has more than 10 years of Xie Jianliang said that product quality is fundamental, but in order to attract dealers magic or design. When most of the merchants were overwhelmed by stockpiles, he did zero stocks. "According to the market, customers reflect the quarterly product development before I plan ahead .For those with market demand, take the amount of the best-selling models, I will be more development." All thanks to his design team There are currently 40 teams and 20 designers, all of whom have more than 5 years of working experience in the industry. "A company has no money is not terrible fear of no talent." In dealing with their own designers, Xie Jianliang particularly happy, in addition to improving treatment, the appropriate arrangements for leave, the annual off-season designers will be sent abroad to collect the wind. Through the exhibition so that foreign companies familiar with Yabao down Russia's exports of many enterprises, how to make foreign buyers know yourself? This is a problem many companies are facing. Exhibition is the only way for exporting enterprises to "go global". "I usually attend every three years to four years to participate in a foreign exhibitors to increase local awareness of the brand." Xie Jianliang, unlike some other Albatross businesses, every year to Moscow to be a small booth, it To show one's face. To do is to be done. In 2005, Xie Jianliang made an 80-square-meter exhibition in the light industry in Moscow. "In 4 days, the customer is not feeling the same to you.I went there to do it or not.On the other two years, some customers also help me to do, more than 40 square meters of booth, The client said: "If you hang a small bid at a small booth of 10 square meters, you should not hang up. Made of large signs, the customer's awareness of our products is high. According to Xie Jianliang introduction, Albuquerque Road businesses have chosen two major exhibitions: one is the CPM show, one is the Russian Light Industry Exhibition.CPM is the largest professional clothing show in the Russian Federation and Eastern Europe, the annual Spring and Autumn two sessions; and LightTech refers to the Textillegprom. "There are fewer people going to Russia's light industry today, and most of them attend the more well known CPM show hosted by IGEDO in Germany. Because its buyers are more professional. Xie Jianliang said.Expect the purification market data show that in recent years, subject to the impact of raw materials and other factors and constraints, the winter clothing market in major shopping malls, supermarkets sell down jacket priced at more than a thousand dollars, which makes most of the working-class In order to be able to buy affordable down jackets, many consumers are turning their attention to online shopping.Some savvy apparel processors and Taobao business are also well versed in most consumers, "price shopping" consumer psychology, Have played a promotional battle.Price is acceptable, the quality of clothes can be bought yet? Taobao shopkeeper Miss Lee is down jacket export business, to see the online shopping business opportunities, so he opened his own shop, She sold the price of down jackets between 500 to 1,500 yuan, a few months later, very few orders, looking at other stores monthly sales of over 10,000, they are in single digits hovering, what is the reason for such a The situation? Ms. Lee with doubts began to browse the sales of over 10,000 stores, she found that these shops sell 90% white duck down short paragraph down jacket prices are 3 00 yuan or less, think of their own price, profit is between 15% ~ 20%, how do they do? So, Ms. Lee bought 6 down jacket, get the hand cut open and found that no one is White duck down, and some even filled with stuff you do not know is feather or duck feather.This phenomenon, in the network of shoppers seems not uncommon, the quality of online shopping products without guarantee has become an indisputable fact, because much cheaper Consumers can recognize .In recent years, the constant burst of the price of thousands of brand name down jackets also appear cashmere unqualified, inconsistent identification and other issues, can not help but make consumers more angry, whether there is no quality and good price and reasonable The down jacket? What is the reason for unqualified clothing lying in the shop window? "No confiscation of clothing, fine money, continue to produce. "Yantai, a feather plant official said," In order to ensure the source, we have down the prices of down apparel, but now poor quality down jacket cases frequently broke out, the market is seriously lacking in confidence, did not dare to mention too high, but sacrifices Part of profit. On the one hand the price soaring, so that all the down jacket manufacturers chilling raw materials; one side is the quality of the frequency of consumer confidence increasingly depressed market. This bad market phenomenon, so that most small and medium-sized down jacket manufacturers cry again and again. Ms. Lee told reporters that when she went to Japan to travel, she found that Japan's down market is very standardized. All the companies that produce down jackets in Japan are members of the association, and each company must follow the norms of production. In the event of unqualified products entering the market, Will be stopped, no reproduction of down jackets in the future. This approach makes the market more standardized, consumers are more trust in the down jacket manufacturers, the entire industry showed a virtuous circle. In fact, in order to further regulate the down jacket market and protect the rights and interests of consumers, National Standardization Technical Committee (SAC / TC219) as early as in 2002 has developed a national standard down jacket GB / T14272-2002 "down clothing." Standard down to the production of indicators of strict rules: First, in accordance with the provisions of Chinese national standards, down clothing in the filling can only be pure feather / feather, not allowed to contain other fiber components; Second, the cashmere garment cashmere Amount of not less than 50%, excellent down jackets cashmere volume should be more than 70%; Third, any does not meet the GB / T14272 "down clothing" down apparel products in China are unqualified products, and not allowed in the Chinese market Sales. Enterprises in strict accordance with the standard norms of production, the market will not have quality problems down jacket in circulation.

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