Explore the fashion of children's clothing to create a "win" road

August 20, 2020

The current crisis in the children's wear industry has become increasingly fierce. Channels have become the battleground for all brands. As the forerunner of the shopping mall channel, Fashion Fish, with its own advantages, it is the first to realize the transformation, self-building, training, and support for diversification and flexibility in the original channels, building a three-dimensional market network for the brand's future. The five-year road of billions lays a solid foundation.

Fashion fish autumn image poster

In the past 12 years, the fashion fish has entered the mall, the famous store, the protagonist, and the first-rate brand with its unique advantages. It has played a strong influence on the brand and has gathered brands in the shopping malls. Many well-known places of business are renowned. In this year, the fashion fish has a new channel target: kindergarten brand stores. The fashion fish brand relies on the precise customer resources of kindergartens and spreads the image of brand culture from the source. It is the future development of the brand's foundation for the past 100 years and will occupy the commanding height of the invisible channel. Fashion Fish also set up benchmarking in key strategic areas to create an all-inclusive brand experience for fashion fish, providing end-users with more efficient, more convenient and respectable human services, as well as professionalization through brand image and deepening service. Market segmentation quickly opened the market for adjacent white areas.

Fashion fish Fashion children's wear brand First Affiliate Phone 4000330063

Fashionable fish autumn clothing

Fan Jingtong, a children's clothing sales and marketing center, said that today's children's wear market at home and abroad is very different, not only is the competition between brand owners fierce, and adult clothing companies have also intensified the segmentation of the market, and the intervention of foreign brand children's clothing has also aggravated industry competition. Even aggravated cross-regional asymmetric competition and channel phasing from top to bottom have brought even more severe difficulties to regional channel operators. Excluding these unavoidable market factors, labor, rental, cost increase and operational management lags behind, aggravating the artificial factors such as the pressure of brand operators, channel operators, terminal operators on operating costs, etc., and also leading to the growing economic crisis in the children's clothing market. Faced with these challenges, the fashion fish made corresponding policies to cope with the market competition, not only supporting the multi-store shops with the three major series of small fish classics, small fish cities, and small fish trends in product advantages, but also focused on opening the store At the regional level or next to the key kindergartens, we strive to provide precise customer resources, as well as fine management of the depth and breadth of channels and terminals. In the maintenance and operation system, the fashion fish also comprehensively promoted the marketing and investment promotion mode of the regional conference, spurred the marketing area, and made profits through the three dimensional regions of the mall counters, specialty stores, and access stores.

Fashion fish Fashion children's wear brand First Affiliate Phone 4000330063

It is with these strong backing support that the fashion fish has been growing rapidly thanks to its rapid development, and our customer representatives have also won outstanding results: Henan Chen Hong has added 33 small fashions from June 2012 to present Fish Stores; Hunan Deng Rong has added 15 fashion fish stores since October 2012; 10 new fish stores in Yunnan; Cao Yubing from Yunnan has added 9 fashion fish stores since September 2012; Yu Xiaoyan has added 11 fashion fish stores since February 2013 to 6 months; Xinjiang Laihua has added 5 fashion fish stores since December 2012 to 8 months...
Nowadays, the fashion fish has its innovative channel for development and management. It not only realizes the stereoscopic appearance of nearly 100 first-line shopping malls in the first-tier cities in the country, but also promotes experiential shopping channels through the dissemination of healthy ideas that allow children to grow in self-confidence. . Its clothing, people, channel business and industry recognition, won the fashion fish became the reputation of the first brand of Chinese fashion children's clothing.

Fashion fish Fashion children's wear brand First Affiliate Phone 4000330063


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