Personalized customization into a new trend in the jade market

Mr. Lin of Yudu of China (Yangmei) has been engaged in the jewellery industry for nearly 30 years. In the first two years, he returned from Guangzhou Panyu to Jieyang and engaged in jewelry inlay business. He said that the jade mosaic business is increasing at present, and the main part of the increase is the increase in personal customization business volume. There are two reasons: one is that more and more ordinary consumers are no longer content with traditional jade jewelry when they choose jade jewelry, but prefer to choose different, suitable for their own aesthetic point of view, to adapt to daily life. Life style. This is not what the traditional Jadeite production and sales market can provide, and it will inevitably produce a demand for personal customization services for jade jewelry.

The second is that high-end consumers have purchased good jadeite raw materials. If raw materials are processed or inlaid into jadeite jewelry sets and jade ornaments, the commercial value of jadeite can be greatly improved. For example, 20 years ago, the consumer’s concern for small jade egg noodles was not high. In those days, if jade green jewellery suits made of inlaid jade eggs were better, they were worth more. As for jade bracelets and ordinary pendants, the speed of appreciation is significantly faster.

In view of the above reasons, different levels of consumers, especially mature consumers, gradually begin to move toward customized routes in the jade sales market, which also makes personalized customization a new trend in the development of the Jade consumer market. Emerald merchants can develop personalized design solutions, such as providing exclusive designs, innovations, and DIY services for jadeite. In addition, precious metals, diamonds, and zircons are inlaid with them to enhance the appreciation of jadeite ornaments. To make it have a large appreciation space to meet the needs of many consumer differences.

However, people in the industry have warned that the high-end customizations of jade jewelry, such as jade jewelry sets, are generally more expensive, and there are not many occasions for wearing and displaying them. Therefore, when customizing designs, they can have flexible styles and innovations: General Words, rings, ear studs, and necklaces are all in the same style, but considering the daily nature of rings and studs, they can be slightly different in terms of the size of the egg's face. You can also choose your favorite. The style of the earrings and rings does not have to be consistent with the style of the necklace.