Man Luka fashion women to teach clothing brand success secret

July 30, 2019

As we all know, any one entrepreneur wants to want his career grow, the vision of the enterprise has developed very well, any professional managers, traders want their own brand can hold a permanent development, to the Glory, so as to get the joy of success, at the same time, take this as one of the criteria for the success of business goals. He Jun, Peer-to-Peer Brand Consultant, explains the story behind brand success, unveils the secrets of the brand's growth, looks for the law of the growth of the brand, controls the life cycle of the brand, and lets your business never stop and rapidly builds a successful brand.


Man Lu card fashion women

The first stage, the initial start-up period: Focused analysis by the founder or team to identify market opportunities. Developed the corresponding distinctive products, solutions, services, get the pot of gold. Featured products / services are the most important. Business failures are often products, services lose their advantage, such as stronger companies to introduce more cost-effective products, other companies through imitation, the introduction of similar products.

The second stage, the expansion period of development: Through the accurate market analysis and operation of products and services continue to improve, initially establish the market position. Through a variety of market instruments, such as alliances, price war, etc., in the market segments become leaders, access to brand excess profits. At this stage, the market grasp is the most important. Enterprise failure is often the wrong market judgment or because of the impact of the economic cycle, failed to expand the market size. Or in the market segments, a few strong top legislature, can not beat the opponent, and fierce competition led to declining profits, companies also lose the momentum of development.

The third stage, to consolidate and enhance the period: business as a market leader, if the luck is better, companies have been able to market, raise more funds, the strength is also more abundant. However, a series of problems such as large-scale enterprise diseases, bureaucracy and entrepreneurial veterans began to emerge. Enterprises also showed declining gross profit margins and the passing away of core personnel. At this stage, strengthening management, introducing talents, improving efficiency become the choice of enterprises, and enterprises can consolidate their position by continuously reducing costs, strengthening customer relationships, cultivating customer loyalty and raising the threshold for market entry. At this stage, management will become the most important. Management chaos, resulting in high costs, the loss of market competitiveness of foreign enterprises, domestic enterprises intensified internal friction, outstanding talent can not fall, the core brain drain, leading to the collapse.
The fourth stage, the period of strategic operation: Under the impetus of capital, through optimization of corporate strategy, the Company conducted in-depth analysis of the upstream and downstream businesses and carried out vertical integration; conducted horizontal integration of related industries and alternative industries. At this stage, strategy has become the most important element of the enterprise. The wrong strategy or the strategy of the enterprise has not kept pace with the times, which may lead to the outstanding enterprises in danger. From the century-old star enterprise, went bankrupt, strategic mistake is the most important reason. Improper strategy, such as non-related diversification, eager to expand the size of the enterprise, thus losing its core competitiveness, will make the business decline.

The fifth stage, the period of cultural domination: at this stage, the enterprise is generally a star leader, the role of corporate culture has become dominant, the establishment of a strong corporate culture in order to maintain business continuity, corporate culture: long-term development of enterprises The source of strength. Not because of the leadership of the changes or changes in the market, leading enterprises to perish. Businesses do not have a unique culture and are likely to die quickly as the leaders leave or market technology changes.