Ningbo Beilun Garment Company Tests Water “Store-oriented” Operation

The Ningbo Tianya Clothing Store in Dagang Industrial City is officially opened for business. The business area is about 200 square meters. It mainly deals with Tianya's own brand “TaiYaWish”, and the main style is casual wear. This indicates that Tianya’s garments have begun to transform from foreign trade OEMs to domestic stores.

In recent years, the foreign trade situation has not been optimistic. OEM orders and profits are declining. Many OEM apparel companies in the region have started to create their own brands and have turned to the domestic market. Since the initial brand influence was relatively small, companies are more inclined to set up their own stores to sell their own brand of clothing, and then gradually open the market.

Ningbo Tianya Garment Co., Ltd. is a private enterprise specializing in the development, production and sales of woven garments. It mainly provides OEM services for famous brands at home and abroad. This year, Tianya opened the Taobao shop on the Internet and operated its own brand of apparel. Last month, it integrated its resources and changed the original shopfront to be a boutique workshop into a storefront, serving as a physical store for Taobao. Relying on Tianya's many years of OEM experience, from the apparel fabrics to the processing technology, Tianya clothing own brand has a better quality, and due to the reduction of the intermediate links such as logistics, middlemen, the average price of clothing sold in physical stores only shopping malls Half of it. “We have a manufacturing brand of Tianya, and we also want to invigorate our own brand by injecting corporate culture,” said Zhou Xuezhen, deputy general manager of the company.

The Shenzhou Group has taken the first step and invested 186 million US dollars to establish Ningbo Mawei Garment Co., Ltd., which uses the experience of the Shenzhou Group for many years in textile and clothing, and integrates the Group's best quality resources, and plans to build Mawei Apparel into a highly specialized company. The product design, production management, sales of branded apparel enterprises. At present, the company has invited well-known Japanese fashion designers to join, and set up a professional designer team, relying on their own brand "Maxwin", since last August, has opened five stores in the country, with an average business area of ​​600 square meters Around 70% to 80% of international brand stores in the same area are sold, and the number of stores is expected to reach 15 this year. “Shenzhou Group's leapfrogging from the manufacturing industry to the branding industry is not an overnight event. In the future, we will complement each other according to the market situation and develop steadily.” The person in charge of the Shenzhou Group told the reporter.

Ningbo Seinlu Textile Technology Co., Ltd., located at Hengshan West Road, acquired the French brand “Ceanro” in 1962 and positioned itself as a mid- to high-end customer. After half a year's preparation, Cienello Textile will open a showroom with a business area of ​​2,000 square meters in its own company. It is expected to open at the end of June this year, mainly selling bedding, T-shirts and so on. Relying on the manufacturing and logistics advantages of the head office's Sheng Luo Group, the price is only about one fold of the equivalent product on the market.