Card Hin: 2012 China opened up new blue pants industry

August 02, 2019

What is the new blue ocean? China's garment market no longer have a blue ocean, only the Red Sea, and the new Blue Ocean means: relatively less competitive relative to the Red Sea relative market less competitive. He Jun, a peer-to-peer brand consultancy organization, believes that 2012 will be a crucial year for China's apparel industry and the Chinese garment industry to enter the new blue ocean and brand strategy transformation. This is also the starting point for Kaixuan's leapfrog development. Turn to the full operation of brand management turning point in the turning-year and take-off years. "2012 opening up the new blue pants industry in China," is an article previously written "2012 leading Chinese pants industry cocoon into a butterfly," a step further elaboration and sharing: 2012 brand theme positioning: "resource integration year", each The project management has entered into a new situation that is fully carried out in accordance with the annual strategic theme and work guiding ideology. The rapid transformation of the brand must adhere to the development of "relying on management to promote efficiency, relying on brands to consolidate the market, relying on norms to promote development and relying on strong performance" , Optimize the integration of industrial chain, the system implementation of enterprise management system, standardize the management process, do a good job in brand reform to tackle tough preparations, in order to fully realize the company's annual strategic goals in 2012, each functional center in accordance with the objective needs of the external environment, in-depth integration of enterprises The actual situation of internal resources, as soon as possible come up with systematic and standardized management programs, good and fast operating strategy, accelerate the pace of enterprise management to speed up the overall competitiveness of the brand, mainly in: 1. R & D Center: Innovative product development strategy, continue to deepen the brand theme development model, the new product development and the traditional business of grouping opened the business and technology, science and standardize the precise establishment of the core brand card or that differentiated product features, so that the card Xuan that as far away from the competition as a brand, creating a unique product market competitiveness; card Xuan in the end is selling what? What is the idea of ​​selling ideas and life? By what style, color, technology and other product elements to support its unique concept of thinking and lifestyle? Enrich the product structure, innovate and cultivate the development elements and system specification development process, ensure the accuracy of the product theme and product development innovation, implants the brand thought and concept features in an orderly manner, fundamentally ensure the fashion-forward-looking brand culture, System innovation. 2. Health management center: based on the overall development by leaps and bounds and long-term strategic perspective of enterprises to develop standardized and scientific and efficient modern supplier development and management programs, to establish appropriate production priorities, excellent quality, optimize the elimination of early warning mechanism to achieve To maximize the value of the production system, standardize the management of the supply chain and establish a systematic and scientific price mechanism and competitive strategy. By establishing a standardized and systematic production management system and logistics system, scientific production and distribution, standardized management, performance evaluation, and maximization Realize the production value of production base. 3. Marketing Center: To standardize and deepen the sales and management of the national market, adhere to the channel construction as the leading product management as the core performance of a single store as a goal, a planned and step by step to enhance product quality, brand strength, sales force, service force, Optimize the quality of network channels and achieve matching and docking of brand positioning and network channels more efficiently and economically to maximize the brand marketing value. Systematically promote the marketing strategy, channel expansion strategy, advertising communication strategy, ordering mode strategy, new product listing strategy, new product display mode, holiday promotion strategy, shopping guide service strategy, inventory profit strategy, customer management strategy and so on in all seasons This quickly enhances the single store performance. 4. Human Resources Department: Talent introduction, echelon planning, core competencies, talent pooling and seed engineering, the introduction of a large number of outstanding talents and a multi-skill high-level compound talents to lay the foundation for the brand's core competitiveness; Scientific and accurate, well-functioning system of talent evaluation system. With forward-looking values, proactive life criteria, the effectiveness of accurate evaluation criteria for senior management personnel and professional and technical personnel to conduct a comprehensive and scientific assessment, release the professional performance of senior personnel to achieve the standardization of senior management of enterprises, and ultimately achieve full standardization of enterprise operations . In short: Kaixuan brand will continue to scientific research and systematic implementation of long-term brand strategy, grasp the overall strategic awareness and control of the enterprise; focus on exploring the creativity and cohesion of brand culture and enhance the overall management of enterprises and brand quality Added value, the full realization of the full operation of the strategic marketing purposes, and ultimately take the lead in developing China's new Blue Pants industry. (Point-to-point brand consulting agency Brand Planner: He Jun QQ: or TEL: blog; http://blog.sina.com.cn/victor5252)

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