Redesign of outdoor street signs
Count. The outdoor medium uses the local language to quickly and continually deliver a concise message or image to a large audience in the lowest cost of an important medium. How to use outdoor media, we must first understand the characteristics of outdoor media. There are several common outdoor media: street signs, transportation facilities, etc. Here, the focus is on the redesign of outdoor street signs: advertisers have found that road signs have the best effect in areas with dense traffic and good visibility, especially for long-term use. 1) Long-term effectiveness. Outdoor advertising is constantly loading messages 24 hours a day. It's impossible for an audience to fast forward, jump, or turn off a video like a TV, or to treat it like a newspaper. 2) Arrival rate. According to the same amount, when the same city targets the same target audience, compared with the on-demand advertisement (76.5%) of radio advertisements (72.3%) newspaper advertisements (72.2%), the outdoor advertisement arrival rate is 86.4%. Most are young, cultural, wealthy and have a car. 3) Population flexibility. It can focus on the distribution of information according to the characteristics of population distribution, such as frequent visits by young people, areas visited by high-income people, frequent visits to areas or areas where a certain ethnic group is concentrated. With the generation of computers, the characteristics of outdoor advertising audiences (age, gender, income, lifestyle, etc.) have been able to penetrate into the street advertising media as a channel for disseminating advertising messages. Choosing the most appropriate medium for advertising campaigns is a daunting task that requires a comprehensive understanding of the benefits that various media have for the target audience and the products being advertised. The advertising medium is generally used as a carrier for advertisements designed by advertisers and advertisers. After the design plan is established, the media such as printing, television, broadcasting, outdoor and other mass media are selected according to the marketing strategy and planning. Starting from the characteristics of the media, we will do the opposite and discover and create new media from the life. This article explores the media redesign with outdoor media. Media that reach their potential outside the home of the advertising target, such as outdoor advertising, bus advertising, taxi advertising, subway advertising, and platform advertising, are all within the scope of outdoor media. A variety of outdoor media methods have become one of the creative ways of advertising design. As a national and global medium, outdoor media has achieved great success. In fact, outdoor media may be the first advertising medium ever used by humans. It can be traced back to the hieroglyphics that guided pedestrians on the obelisk more than 5,000 years ago. The early outdoor advertisements in China were called "scorpions" to imitate the shape of the goods they were sold or their symbols, and they were also used in the present. In addition to the mass media, the outdoor media has become the fifth medium. In terms of outdoor advertising development, the outdoor media has moved from a static, fixed and passive way to a dynamic and positive expression. The first thing to do in media evaluation is media comparison. The media comparison is based on the expected results of advertisement arrival, consumer attitude change, purchase, etc., and the media price is measured. At this time, the average cost per thousand people is generally CPM (costpermi-zone). This level. Creative flexibility. The display is huge. The kanban is characterized by lighting, animation and bright colors. The fiber optic, large-screen and backlight display technologies provide advertisers with a broader creative space. The message is short. Customers spend a short time on outdoor advertising, and advertising must be strong. This requires that the design and copywriting must be refined and simply dried up. The audience is difficult to measure. Demographic factors for outdoor advertising audiences are difficult to measure because not everyone who sees an ad sees the ad. When designing, taking into account the taste of the public, people who pass through may become consumers. Visual pollution. Some people oppose outdoor advertising and think it is a kind of visual pollution. 2 Design Principles Within the effective distance, the text or pattern of the street sign can be clearly seen, which is affected by the surrounding environment and its own presentation. Don't have too many words, the font is too rough, too thin to see, and there should be a gap between the font and the font. In outdoor advertising, all color reproductions are very vivid and real. When choosing colors for outdoor advertising, designers should choose colors (such as red, green, yellow) and light and dark (that is, the depth of the color) to form a highly contrasting color, so that the advertisement can be easily identified. People generally watch outdoor advertisements dynamically, so they must be simple and clear and easy to identify. Large patterns, simple backgrounds with bright colors, clear product identification and easy-to-read alphabetic arrangements help the audience understand the advertiser's message. The shape of the common street signs may be square and square, starting to break through the traditional shape for design creativity and expression. Weight loss advertising, misplaced the shape of the billboard, the slogan is that you should lose weight. 3 Redesigning the performance of the road sign advertising design using the advantages and disadvantages of the media itself, comprehensive creation, from two-dimensional plane, to three-dimensional three-dimensional design, and then four-dimensional reproduction, and using technology into the design, road signs will be presented Another sight. 3.1 Two-dimensional plane The advertisement of this game station uses the four symbols in the password to form a pattern of eyes, but this effect can only be seen when the observer and the poster are opened a certain distance. Compared with Addidas, Nike's advertisements are full of dynamics. The special features of this outdoor advertisement are integrated with the building medium, and the advertisements are designed by using the characteristics of the curves formed by the windows of the building. Regardless of the medium chosen, creativity is a must for advertising success. See, this Tigra creative advertising has a unique application for the medium of choice. The ad clings to the exterior of the building and turns over, as the car’s advertising promises to “close to the roadside†and the stunning image makes people think that if the car really has the tightness it advertises in the ad The ability to stick inside the ring, even if it reaches half the level, is worth opening. Three-dimensional representation of three-dimensional in a two-dimensional plane, the use of three-dimensional physical representation of the theme of advertising, giving a more realistic and more shocking feeling. Sony uses steel notes and crumpled paper to appeal to the sense of form, giving a refreshing feeling. Different materials were chosen to express the feeling of sory music. The sense of form broke through the plane and combined with the medium of the road sign in the form of three-dimensional sculpture, which has a strong visual impact. This semi-stereo Nike ad, seeing the performance is very strong, showing a strong kick into the wall. Gives a visual impact and impact. The characteristics of the sneakers are strongly expressed in the form of this expression. Moreover, the color is simple, and the large red color captures the line of sight very quickly, and the formal language is very rich. The four-dimensional body and time are integrated into the design. The change in time is felt by the motion of the object. Through this process and results, the efficacy of the product is effectively communicated. See, the Pacific Science Center and the new film series on sharks are placed on the road sign not far from the highway, every other short distance. With the moving object passing, the infrared sensor on the big billboard will immediately start the lighting system. What means can help break through the boundaries of general media and effectively attract the attention of the target group. 4 Conclusion From the above analysis of outdoor street signs, we can see how to use street signs to redesign and subtly discover the outdoor media that can be designed. Outdoor street signs are just one of the advertising media. Advertising media is a very important part of advertising design and is often ignored or ignored. The increasing diversification of advertising media has led to the diversification of design. The use of media redesign has become one of the creative ways of advertising design. And how to make full use of the various media around you is also a concern and excavation of the design. One of the second road signs disappeared and attracted people's attention. The last one, four people disappeared, and this humorous way reflected the fear of sharks. Such interesting street signs can get the repetition rate of the message and attract people in an entertaining way. 3.4 Technology See this is an advertisement for the Kinshield security lighting system. once Yizheng fengyisheng nonwoven co., ltd. , https://www.fys-nonwoven.com