Yi Shu in CHIC2018 Shanghai: Embrace the Fashion of Change

September 22, 2023

The theme of CHIC2018 Shanghai is: "Embracing the Age of Change in a Young Heart." This is echoing the development of the Chinese tree with the national wind fashion as the carrier and advancing with the times. This is only the result of his second participation in the Expo.

The current China has no shortage of calls for ingenuity, nor does it lack a desire for modernity. In current China, what is missing is a brand that dares to be ahead of others: He has a dedication to cultural traditions and a deep grasp of original design. He is more horizontal and daring, with the vision of international trends, melting fashion elements in the beauty of the country. In this regard, the meaning of the tree is second to none.

Therefore, sincerely hope that you, who have an understanding of the cultural revival, will join in this sharing and building process in the days when grass grows. Let us together, with a younger heart, celebrate fashion change!

See you soon! We will wait for you!

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