How to calculate passenger flow
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1. Forecast sales: Calculate the planned cost and the expected profit;
2, the number of products purchased: forecast sales / product unit price;
3. The "International Financer" podium shop in Shanghai Pudong Century Avenue Pu Circuit Port is an example:
First, assume a few empirical data:
1) A shop that operates clothing at the station of Pudian Metro Station, the proportion of customer turnover is 70%.
2) Among the customers who enter the store, 15% of them will have a purchase behavior, that is, the customer purchase ratio is 15%.
3), the store's property rent is 300 yuan / square meter / month × 30 square meters = 9,000 yuan / month. 4. The industry profit rate (owner's expected return rate) is 30%.
Then we will calculate the formula:
Step 1: Rent (or purchase interest) × (1 + industry profit margin) = forecast minimum sales, ie 9000 × (1 + 30%) = 11700 yuan Step 2: Forecast minimum sales / average sales unit price = forecast minimum sales, ie 11700/100 (assuming average unit price) = 117 steps Step 3: Predicting the minimum sales volume / customer purchase ratio = predicting the minimum customer volume, ie 117/15% = 780 people Step 4: Predicting the minimum customer volume / traffic flow to customer flow ratio = Predict the minimum traffic flow, ie 780 / (1-70%) = 2600 people, that is, if 2,600 people pass through the store door every day, the interests of the owners can be realized. According to the market, the daily traffic through the Pudian subway station is about 5,000 people. Therefore, it can be concluded that there is sufficient traffic flow at the location to ensure the return requirements of the owners.