Can offline shop lead micro-business out of the woods

Recently, e-commerce and micro-business platforms have expanded their business to offline. It is reported that Jingdong announced that it will establish 1000 Jingdong mother-and-baby stores by the end of the year; immediately, Tmall will launch a Tmall Experience Store in conjunction with Intime during its Double 11 period. In the beginning of September, on-line enjoyment technology was discovered at the beginning of the establishment of 10,000 line ** shop inspection program, e-commerce, micro-business have tied up the line ** shop, the moment, the line ** shop for micro-business What is the epoch-making significance?

Before people knew the term "microblogging," the circle of friends had been occupied by micro-business for a long time. When a large number of negative news came out in May this year, the micro-business line was really known to people.

Wherever there are people, there are rivers and lakes. When people's impressions of micro-businesses are still stuck on violence and spiritual chicken soup, the micro-business industry has been quietly transformed. In 2014, Han Yu, the CEO of Han Shu micro-business, established a pole. Enjoy the new technology micro-business platform, Si Hao also began the offline store, cross-border business layout.

Chen Yuxin, the founder of Jiyou Technology, once stated at the Chengdu Mobile E-Commerce Conference that consumers do not trust and the micro-business team chaos is the two major pain points of micro-business. After the negative news such as “toxic mask” is exposed, it is the makeup that bears the brunt of it. Products, these products have experienced a cliff-like decline in a few months. For products such as mothers and babies, cosmetics, and foods that have been relatively popular among micro-businesses, consumers have more security considerations. The establishment of experiential stores gives consumers more security, and consumers can go to the experience store personally. Experience these products and then purchase online; offline stores will become an important channel for consumer after-sale protection, which is an important opportunity for micro-business transformation.

According to the statistics of Ai Media Consulting in 2015, 8.82% of the micro-business operation time is from one year to two years, and the operation time is more than 2.94% for more than two years. This set of data shows that there are only two of the 100 micro-suppliers that can persist for two years without shutting down! In an era when chicken soup was able to blow up ten offline agents, these cheeky people had a mentality of overnight wealth. Agents lack the most basic marketing ideas and training.

According to a senior marketing planner, “being a micro-business, apart from choosing a good product, the chat and communication skills need to be targeted and instructive, and they haven’t learned to communicate with people to do marketing. Hitting the wall?"

In order to avoid the phenomenon of team instability, lack of training, and lack of sense of belonging in the micro-business industry, we enjoy the definitive promotion of regional management based on offline stores. We enjoy the regional management introduced by science and technology, that is, the realization of regional partner division management, the support of the platform's large marketing system, and the ownership of team building, training, and management. At the same time, two tiers of micro-providers are set up in the zoning, and the fixed scale is guaranteed to ensure no over-expansion. The affiliated store is used as a base to realize training and dependence, and the regional groups are deeply involved in the consumer economy.

For partners in different regions to conduct sub-regional management, each regional partner will be trained by the platform to provide professional knowledge such as team building and marketing. Chen Yuxin stated that through regionalized management, the company will have a stable, strong, and orderly agency team. At the same time, regionalized management effectively protected the interests of agents and stabilized the agency team.

Offline stores are just a development strategy for public platforms to cope with the development of the industry. The advantage of the business model is the key to the development of the platform. At the very beginning of its founding, Jishang Technology completed the support of 100 million yuan from Lanxin Capital. In the era of mass entrepreneurship, micro-businesses still have immeasurable potential. The brands that are eager to seize the new atmosphere and the bottom-line entrepreneurs should probably Take this new and new industry seriously.