Kaman participates in the Humen service fair: inherits the classic fashion taste time memory

March 23, 2023

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Among the exhibitors of this year's Humen Service Fair, a 20-year-old women's wear brand has received much attention from the industry. She not only won three awards in the recent Guangdong Fashion Week, but also attracted SoWhat is very popular among young people. (Search platform) and ELLE, Tencent fashion, Sina fashion, China clothing network and many other fashion media attention and interview reports, this time-honored brand is the representative of Humen high-end women's brand - Kaman Carmen.

Light classic design, create a fashion legend

Kaman was well-received at Guangdong Fashion Week in August this year. His three awards were: Kaman Art Director Cavan won the 16th "Top Ten Fashion Designers in Guangdong Province" and Kaman won " In the 2016 Annual Brand Awards for Best Fashion Design Award, Kaman won the first prize of the product group in the competition for the 8th “Province Cup” Industrial Design Competition in Guangdong Province. The three awards are largely due to their “light classic” design style that is unique in the industry.

The so-called "light classic" means that there is no classic style that is not new, and there is no fashion style to follow the fashion too, but to absorb the essence of classic and fashion - exquisite and design surprise, but connotation but not old, thus A light classic art.

"Kaman starts from the needs of exquisite women, regardless of design, material selection, tailoring and unique details of each place, maintaining a certain height, allowing light, classic style with connotation, style and spirituality to be at your fingertips. And the huge potential of scale is becoming the reason for its award.

Nowadays, there is an excellent opportunity for us to appreciate the classic fashion style of Kaman. From November 1st to 14:00–14:30, the main performance venue of the Humen Service Fair, “Times and Inheritance”— - The Carmen brand fashion conference will take us into the mysterious world of Kaman.

In recent years, while sticking to the light classic style, Kaman constantly researched the needs of exquisite women and found that it is not enough to just design unique, fabrics, and tailoring. It is not enough to meet its individual needs. The Haute Couture service, in the past two years of Shenzhen Fashion Week, Kaman has held a high-level custom series conference, each time the debut, all kill the audience, let people have a good aftertaste.

At present, Kaman Advanced Customization adopts the latest buyer form, and the high-detailed time difference with the fashion week has been sold in some stores. It is designed by a special design team, mainly for VIP customers, to make more personalized and meticulous service, and the price is humanized. According to the material, style and other aspects, there is no upper limit and lower limit price.

Kaman Time Museum to create a stylish living aesthetic space

In October, SoWhat, one of Guangdong's most creative and interesting trend information imaging platforms, which was closely watched by young people, featured a special report on Kaman. Previously, there were also many fashion media such as ELLE, Tencent Fashion, Sina Fashion, China Fashion Network and so on. Attracting them, in addition to the "light classic" design style of Kaman, there is also a card man time museum - a fashion life aesthetic space combining clothing and dessert.

According to Ye Xiaojun, general manager of Kaman Fashion Co., Ltd., Kaman Time Museum is a new fashion lifestyle model created by Kaman. It will be the clothing and French fancy of Caman, the most classic Chanel Vintage antique jewelry and French. Afternoon tea is combined to present the time museum that best represents the beautiful taste of women. In September and October of this year, the two Kaman Time Museums opened in Dongguan Hyde Square and Huizhou Junshang Department Store respectively, bringing a unique consumption experience to Kaman fans.

In the leisure time, about three or five confidants, while choosing fashion clothing, while tasting dessert food, while enjoying the double wonderful experience of vision and taste buds, leaving a beautiful memory of girlfriends, is a comfortable life that many modern women crave. And these, in the Kaman Time Museum, a fashion and dessert cross-border combination of time and memory temperature taste space can be easily achieved.

Not only that, but in this card mansion in Dongguan Hyde Square, you can also enjoy the most classic Chanel Vintage antique jewelry in France, as the vice chairman, design director and brand art director of Kaman International Fashion Co., Ltd. Calvin is also one of the best Chanel collectors in Asia. It is because she brought her private collection of treasures into the Time Museum, showing a ChanelVintage exhibition where art and life coexist. When you see these Chanel's most classic collections from the 1960s to the 1990s, you can't help but feel like touching them, because they are so beautiful and detailed, every little detail is very beautiful. These historically sensible accessories that match fashion are inevitably a kind of charm that people always want to be close to. One of the handbags is a limited edition. There are only two legends in Asia. One of them is in Asia, one of which is collected by Hong Kong star Kelly Chen. The other is the time museum, which is of course extremely precious.

“In the future, Kaman will open more time museums. In addition to clothing and desserts, Kaman will further improve its function as a lifestyle museum, such as image building, flower arrangement, baking, incense, and wine. I will wait for all activities related to beauty and fashion to enhance the consumer experience.” When talking about the Kaman Time Museum, Ye Xiaojun has a lot to say. He admits that the traditional terminal sales model has not adapted to the needs of today's society. Building a fashion lifestyle pavilion is the trend of the times. Only by continuously improving the interactive experience can customer loyalty be improved. This is why Kaman maintains its current presence in the country. The store is based on a direction of hard work.

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Editor in charge: Li Xuetian

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