High-grade men's wear from foreign high standard misleading

“Now more than 80% of high-end men's clothing brands in department stores are 'foreign names'. Most of these products come from places like Guangzhou and Huizhou,” said Zeng Fuhao, general manager of Guangdong Gaohou Industry Co., Ltd. The milk powder industry has about 200 foreign brands.

In recent days, the reporters visited several retail stores in Guangzhou and found that the phenomenon of “foreign names” in the middle-to-high-end brands menswear, jewelry, and daily chemical industries is very common. According to industry insiders, although this is not illegal, the practice of domestically registered foreign brands is suspected of fraudulent consumers. Many consumers and industry insiders hope that the relevant authorities can define and regulate this kind of “foreign” weight in time. The phenomenon.

Costumes: Men's "Ode to the Ocean" prices are ridiculously overpriced Cadillay Tony, Luka DeLong, Jazz Danny, Marthou, Dee Sai ... reporters in many department stores such as Tianhe City Department Store, Guangbai, Guangzhou Friendship, and Modern Department Store. Men's clothing shopping malls visited found that many men's clothing names are called very "Western style." In Tianhe City Department Store, a "foreign name" men's clothing brand counter, the reporter arbitrarily selected a short-sleeved shirt, the price is 1,280 yuan, and some labels contain mulberry silk content is asking price 2,680 yuan, the salesman told reporters that the summer clothing now Clearance can be made 50% off. When the reporter asked where the brand came from, the salesman answered without hesitation, saying that the German brand clothing. When asked by reporters why the origin of the tag was written in Guangzhou, the salesman said: "Products are produced in Guangzhou. Nowadays, many foreign brand clothing are produced in China. If all of them are imported, the price will be very expensive." The reporter then attended the State Administration for Industry and Commerce. An inquiry was made on the website and the website revealed that the brand's applicant was Li X Shun and the registered company was Guangzhou Xicai Trade Co., Ltd.. The application time was 2002.

In the Guangzhou Men's Friendship Men's Road, Luis Cardigan's men's brand counter is known as the Italian brand. However, after repeated questioning by reporters, the sales staff admits that the brand originated from Guangzhou Liuhua Garment Wholesale. In the course of the reporter’s subsequent visits, salespersons at various counters stated that their own brands came from abroad, among which the majority came from Italy and France, and the origins of these “foreign” products originated from Guangzhou, Shanghai, and Fujian. And other places.

Jewellery: After the Hong Kong brand misleading consumers’ reporters and surveying, they learned that the current international jewellery brands on the Guangzhou market include Cartier, Tiffany, Bulgari, and Van Cleef & Arpels. From Hong Kong, there are Zhou Dafu and Zhou Shengsheng. There are only a few well-known foreign and Hong Kong brands, but there are still many domestic brands who claim to be from a European country or from Hong Kong, have the royal descent of diamond jewelry, and so on.

Among them, there are numerous domestic jewelry brands claiming to come from Hong Kong. They are 6× elegant and golden×fu. However, when reporters attempted to dial these brands of Hong Kong phones, they displayed an empty number, or they could not be connected and no one answered.

At the same time, when the reporter searched Baidu, he found that not only the names were very similar, even the website addresses were abnormally “close”. The address of "Luk Fook Jewellery" is "" and the address of "Six Elegance Jewellery" is "". The difference between the two is only one letter.

In this regard, Chen Peifu, head of the marketing department of Luk Fook Group, solemnly pointed out that these brands mentioned by the reporter did not have any relationship with the “Lioufu”. Besides the “Lioufu”, the Luk Fook Group also had no other brands.

She believes that these brands are not Hong Kong brands. Consumers can easily be misled without knowledge of the industry.

Daily: "Foreign brand" comes from the local wholesale market. In the daily product leadership, the reporter learned that many brands of company names will be marked with two names at the same time. For example: "Italy × × × International Group Guangzhou × × × Cosmetics "Co., Ltd." is also a form of direct writing "China's marketing center" or "general agent in China," and other words, although not directly indicated, but let consumers feel that it is a brand from abroad. There is even more direct in the advertising campaign directly to tell consumers their own identity, such as the slogan of a skin care product is "natural skin care brand from France," and some have advertised that they have obtained authorization from a foreign brand. At the same time behind the brand there is a brand story that is either beautiful or touching or has a history of origin.

Mr. Peng, a person in charge of a public relations company in Guangzhou, told reporters that the current “foreign vest” has been constantly “upgrading” relative to a few years ago. Before many brands expressed plainly that they were completely invented, there was no basis for them. The only basis was Look at the market to see which brands are doing well, selling points, and hot spots. And now many brands will invest more, and the show will be more full, and consumers will find it difficult to detect it. For example, many of the so-called “foreign brands” do not directly speak about which country they are from, but they directly add hot springs or ocean water from which country they come from, make a fuss about the ingredients, and create bizarre stories about the ingredients.

Recently, some consumers reported that the “Nine Beauty” cosmetics are actually local products. The reporter logged in the website of the official website of the United States and opened his advertising campaign. The Japanese national flower cherry blossom was used as the main color of the background, and with the Japanese elements such as Mt. Fuji and the silhouette of the kimono, the Japanese brand was actually exuded with a Japanese style. Japan has no relationship at all. The reporter found on the website of the Trademark Office of the State Administration for Industry and Commerce that its registrant was “Guangzhou Jiumei Yihui Biological Technology Co., Ltd.” and its registered address was at the southern tower 2701 of a building 371-375 Huanshi Dong Road, Yuexiu District, Guangzhou. , Room 2715-2718, while the brand was registered as a jewelry, but also registered jewelry.

In addition, Jimei was registered once in 2003. The registrant is Zeng Xyong. The registered address is No. 13, 14th Street, Xingfa Plaza, Airport Road, Guangzhou. This is in line with the time that Jiumei claimed to enter Guangzhou, and the trademark The "JIMMI" in the image is also consistent with the domain name of the current website of the United States. The so-called "foreign brand" from Japan is actually the original birthplace of the wholesale market in Baiyun District. The reporter called Zeng Mei, chairman and general manager of Guangzhou Jiumei Huihui Bio-Technology Co., Ltd., who also made it clear that Nine Sons is a local brand.

In the interview, Jiang Yanhong, an attorney of Guangdong Huaan United Law Firm, said in an interview that if it is a brand registered in China and a product produced by a Chinese legal person, it belongs to domestic goods, even if processed abroad. If it cannot be claimed as imported goods, the products produced by a foreign-registered enterprise legal person can be called imported products. Legally whether the product belongs to imported goods or foreign companies is based on the "Company Law" and "General Principles of Civil Law". The "Consumer Protection Law" stipulates that the industrial and commercial departments may be required to investigate and punish in accordance with the law. Consumers may demand return of goods and seek compensation. If they fail to do so, consumers may fraudulently seek litigation for litigation.

If a Chinese company is registered in a foreign country, even if it finds a factory in China, it is legally a foreign product. Although it is made in China, its status is foreign. "They are wearing vests and they are legal." To put an end to this phenomenon, there is no alternative but to amend the law.

Collision of views "foreign name" in line with WTO trade rules Guangdong Province famous intellectual property expert, lawyer Yin Xueqian believes that the brand from the "foreign name", it is precisely under the WTO rules, in line with Chinese law and market integration principles.

As long as the product is imported into the customs, it is imported and there is no problem with the imported product. Domestically produced products processed overseas can conform to the requirements of the “Qualification Regulations for Product Marking” issued by the General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ), that is, all product sales can be made in Chinese as long as the product information is included, and consumers cannot be deceived.

Yin Xueqian pointed out that in fact, this kind of behavior of merchants is mainly to use the consumer's distrust of domestic brands, excessive pursuit of foreign brands, and hopes to use their own brands to plate "foreign goods" gold.

Wang Dingmian also believes that it is not possible to kill the foreign foundry phenomenon. The most important thing is to look at the quality of the product. If the company is looking for a qualified factory foundry that is approved by the local country, the product meets the testing standards and the clearance procedure is complete. It is a legal way to enter China. Such products are quality-protected and consistent with the smuggling of imported milk powder. WTO trade spirit.