The perfect combination to teach you how to identify five kinds of ladies to join the trap
I think any one clothing brand franchisee on the selection of brands are lingering, the brand is also the demand for maintenance, the brand clothing to be joined several major errors to beware of You should have understood that the perfect combination of women today to talk about open brand clothing franchise Select the brand carefully into the top five trap. Trap a, trademark planning is equal to clothing brand planning. Brand and trademark is a very confusing pair of concepts, a local garment enterprises mistakenly think that the product has become a trademark after the trademark registration. Clothing brand planning trademark is the brand name and title in the local, is conducive to consumer identification. However, the connotation of the brand is not limited to these. The brand is not merely an easily recognizable title and symbol, but also an integrated meaning. The demand gives its image, personality and life. Brand planning brand logo and brand name design is only the first step to establish a brand, but also an essential procedure. Clothing brand planning to truly become a brand, but also proceed with the brand personality, brand positioning, brand identity, brand communication, brand management and other aspects of improvement. Trap two, the lack of brand clothing brand planning center value. Apparel brand planning must examine the brand's central value, the brand's central value is the essence of the brand, a brand most valuable part of the table is usually the center of the value now. Clothing brand planning efforts to maintain and promote the brand center has become the consensus of many world-class brands, is the secret of the invention of the century brand. Trap three, advertising planning is to do clothing brand planning. Apparel brand planning Ordinary fall into this misunderstanding of the apparel business know little about the concept of the brand, how to create a brand is also known, they think good advertising ideas can establish a brand, and thus fall into a creative and creative errors, Such a concept is quite risky. Trap four, brand is to do brand name. Many companies in the clothing brand planning that brand name is the brand, as well as the brand as a business strategy to carry out the highest purpose, and on the clothing brand planning, constantly in the "fog in the flowers, Mochizuki" stage. From the founding process alone, the brand can be cultivated through high advertising costs, just from time to time to be able to constitute. The perfect combination of women's brand planning brand established at the beginning to know that the perfect combination of women's brand is not a short-term project, demand brand managers all year round, cautious intentions of operation, when the perfect combination of each new product promotion, each advertising operation, all condensate The perfect combination of brand managers effort and sweat. Personal opinion, from their respective roles, brand strength than brand names, more time, the effect is more obvious. Trap five, do the brand is to do sales. Clothing brand planning marketing manager of many garment marketing programs, often blindly emphasize the promotion of sales, the product sales as the pursuit of the largest business purposes. Most of them have a "consensus": do sales is to do the brand, just sales up, the brand will naturally be promoted. This is a serious concept of apparel brand planning errors. Perfect combination of ladies remind you want to join the brand clothing friends, in order to achieve your investment expectations, in order to make our future more brilliant, please carefully study, be careful of the above five trap.
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