JAOBOO Qiao women's clothing brand share: let the shop unsalable goods not be unmarketable

JAOBOO Qiao women's clothing brand share: let the shop unsalable goods not be unmarketable

This leads directly to the phenomenon that bestsellers are often out of stock, and goods that are slow to sell are sufficient. Over time, the clerk began to complain: not his own sales can not, is the company's supply of goods is not on the company's product design is not good, the development of so many products that are not welcomed by the market, directly affect the sales ... in a similar In the speech, the responsibilities of own sales have been pushed to completion. Even many of our managers who will not guide us have begun to follow the employees. We regard this as a problem that exists in the store and emphasize it again and again and again. Constantly reflected in order to find a solution.

JAOBOO Qiao women's clothing brand share: let the shop unsalable goods not be unmarketable

On the surface, this issue seems to be reasonable, because all the information obtained from objective data seems to be very real and objective, but when you think about it, is it really the case? Is it really a question of company design? Is it really a question of supply of goods? Why are so few sales of best-selling goods, and what are the percentages of slow-moving goods? Isn't the slow-moving products so much worse than the best-selling ones? Is it unpopular? Why is there a product in the same business circle that can't be sold in A store, but in B store, it sells several pieces in two days? ...... As long as we think carefully and discover that, in fact, it is not like the usual saying, both the best-selling and unsalable have deeper reasons. If we find these reasons, we will find that the slow-moving goods are really slow-moving and our best sellers You can also continue to sell well. As long as this key reason is found, the purpose of improving sales performance and optimizing the inventory structure can be achieved. Where is the reason?

JAOBOO Qiao women's clothing brand share: let the shop unsalable goods not be unmarketable

First of all, we analyze why the best-selling products are sold well. Generally, the best-selling products in our stores are mostly promotional brochures and products on our advertising. Why are these very popular? They are uniquely endowed with three advantages: On the one hand, because promotional leaflets and some advertisements are displayed, they have more opportunities to reach our customers than other goods; on the other hand, when they are displayed Because it is the flagship product, we basically put him in the best position; there is also our guide shopping in the sales of these products are also very active, and even customary to recommend these products to customers; of course, the product itself The style and taste are also quite good ... ... The above factors, they will become a success of the darling of our store, not red is not OK, best-selling products are so popular.

JAOBOO Qiao women's clothing brand share: let the shop unsalable goods not be unmarketable

Then let's take a look at why the unsalable goods are unsalable. As long as you look closely, you will notice that they usually do not get much attention at the beginning. They neither advertise leaflets to show their style, they don’t grab a good position on the display, or even the clerk does not know its name. Say it and realize its value. Even if a customer discovers it, the clerk's introduction is often pale and as long as the customer does not like it or distract him. The clerk puts the focus of the recommendation on the best-selling items. As a result, the best seller is always the darling. Often became a child who did not want to. For a long time, the shortage of best-selling items has resulted in a huge backlog of unsalable goods, affecting both performance and inventory structure. If this situation does not change, it may lead the company's inventory, production and even product design into an abnormal state, and even directly lead to increased costs and waste of resources. Therefore, we must change this situation from now on, adjust the proportion of best-selling products and slow-moving products, and let the slow-moving products sell well, so that the sales of goods can flourish. How can we do this? We can operate from the following four aspects:

1. Find a good position for unsalable goods. A good location usually brings more attention to customers, and customers will find more of its beauty and value. The reason why many poorly-sold goods are not sold well is not because the style is not good-looking, but because it is not displayed in a good position, but it is placed in an unremarkable position. There are empty beautiful figures that are difficult to find.

2, to the slow-moving goods and more attention. The concern here is simply to make the clerk more aware of it, understand it, discover its merits and values, even like it and fall in love with him. We all know that salespeople can only sell it well if they love their products. To make these slow-moving products become popular, we must let our clerk like it and love it. What exactly should be done? The company has not given them a name for the time being. We can give it a name first. No one tells us where the features and values ​​of these products are. We let the clerk find out on their own initiative and look for its advantages. There is no story. It is necessary for the clerk to compose a story for the product himself... When our clerk really pays attention to these goods and discovers its value, the bestseller is much easier.

3, sales simulation training. The clerk fell in love with the product, liked the product, and had the basic conditions for selling them, but it was not enough. Before the sale, we needed a lot of simulation training. When the store is relatively light, you can work with colleagues on simulation sales training for these products. This is like pre-war training. You must be skilled in advance to achieve better results in the fight. Any successful sales are also practiced. In the terminal, we must develop the habit of simulation training, and sales skills can be improved rapidly.

4, there must be incentives and pressure. Incentives are rewards for selling these bestsellers. This incentive can be material or spiritual. We used to sell a piece of prize with a designated product. How much money is a motivational activity? Money is small and its role is big. The pressure is to put pressure on sales behavior. For example, it is stipulated that one day must find ways to sell a certain product, and if it is not sold, give yourself a small penalty. Incentives and pressures are all motivators. We want to get rid of unsalable goods. We must rely on these powers to change our sales habits. Sales habits do not change, and our sales will be difficult to break through.

The above describes four methods for making a slow-moving product into a best-selling product. As long as it is implemented in a solid manner, it can definitely see obvious results. However, in the end, let's remind everyone once again: Don't always think that some products are slow-moving, don’t Give any product a definition of unsalable sales. You know, slow-moving sales are usually temporary. As long as you have a method, you can always sell it. Selling the cemetery to a living person is just saying this.