Haijia Shi Women's analysis for you, open the three major mistakes in the operation of the clothing store and solutions

One: The error of the selection point:

Common franchisees said: "I have found a lot of shops, but they all feel unsatisfactory . " Many people take the "lots are not bustling, did not form a clothing business district" as the basis . So the bustling lot and clothing business circle is really a good choice for shop ? Xiao Bian does not approve of this point of view. The main reason is that the cost is high and the competition is fiercer in the busy areas and clothing business circles . The mentality of shopping for consumers is even more impetuous . Therefore, Xiao Bian wants to give the franchise a store condition: 1 : store area Slightly larger, generally more than 30 square meters . 2 : The surrounding area (based on a radius of 500 meters) has a certain number of residents .

Two: The wrong choice of goods:

The wrong choice of goods in the clothing store usually manifests itself in two aspects: When the owner feels the goods are purchased at the moment, the shopkeeper thinks that the good-looking style will enter in large quantities. These styles are often not what the customers like . The second is to select the goods with the big stream and see the streets. Popular styles have entered on a large scale, resulting in fierce competition for product homogenization . The solution to this problem is that it is important to fully understand the needs of consumers, and communicate more with customers before purchasing goods, and that it is necessary to avoid purchasing goods with the big stream. This can avoid price war with peers .

Three: The error of promotion:

Opening stores and keeping restaurants is a traditional practice. It is the habit of shoppers to select the customers when they enter the store. Few people consider the “kung fu” outside the store. This practice has caused many guests who pass by in front of the shops. Can enter the store . This Xiaobian suggestions, consider outdoor promotion activities, so that increase visibility .  

For more details, please pay attention to Haijia Shi brand women's clothing . Merchants hotline: 400-686-6076 or dial the mobile phone: 13322820201