This winter fur consumption scrapes boom

As we all know, every autumn and winter is the peak season for fur sales. Especially in the north, under the cold winter, if there is a fur that is warm and fashionable, it will not be awake during the winter.

According to the statistics of China Leather Association, China's fur consumption is in a rising period, and the market growth rate of domestic fur apparel is as high as 22.4%. It is estimated that by 2015, the domestic fur consumer market capacity will reach 16.423 billion yuan. Of the 2.5 million pieces of suede in the world in 2010, China consumed 1.5 million pieces, more than half.

In 2012, due to rising costs of raw materials, labor, etc., fur prices rose by 20% from the previous year. In order to ease the pressure and increase sales, businesses showed their abilities. At the same time, fur online shopping is quietly becoming popular.

Prices rose by 20%

In recent years, with the continuous improvement of people's living standards, many people have begun to enjoy such "high-end consumption", and more people because of rising fur prices, but also only "deferred" for fur. The reporter recently learned from the fur counters of many shopping malls that in 2012, the price of fur was up by 20% over the previous year, and the sales of many fur manufacturers were not optimistic.
In this regard, the industry believes that in recent years, luxury prices have become a trend. The prices of high-end cosmetics, bags, and clothing are all rising, and fur as high-end consumer goods is no exception.

Kenneth Loberg, director of sales and marketing of Kopenhagen Furs, a Danish fur giant, also shared the same opinion. In an interview with reporters, he said that in the past three years, the price of fur has been rising, and the annual increase rate is 20% to 25%. In 2012, the price of fur rose by 20% year-on-year. In Kenneth Loeberg's view, the reasons leading to rising fur prices are mainly due to rising costs of raw materials, labor, and distribution. "This is a great challenge for us."

The seller is busy

In order to ease the sales pressure caused by the price increase, as early as in October 2012, when the fur began to be on the shelves, the merchants all had signs of sales promotion. Every shopping mall launches a new round of theme promotions, and there is always the shadow of fur. This reporter learned that almost all shopping malls counters and shops, discount promotions, some brands in order to stimulate sales, also introduced a number of higher cost-effective special models to attract customers. Some scored 50% or even 30%.

In spite of this, because the original price is high, even if the price is 50%, the price still fluctuates by 5-60% or even tens of thousands. For many ordinary consumers, it is still not affordable. A branded fur salesman told the reporter that even with a low discount, sales this winter are still not satisfactory, and they can only expect a consumer climax before and after the Spring Festival.

Also as a seller, Copenhagen, which is at the front end of the sales chain, appears to be "calm". This "calm" originated from Copenhagen's proactive response to the challenges posed by cost pressures. By increasing brand value and developing customer service, it was able to remain invincible in the competition. “In contrast, China still has great advantages in terms of labor costs,” said Kenneth Loberg. It is reported that Kopenhagen Fur’s turnover is expected to exceed DKK 10 billion in fiscal years 2011-2012.

Online shopping is popular

With the rapid development of e-commerce, the purchase of daily necessities, clothes, and home appliances has become the choice of many people. This year, fur online shopping has also become a trend. In the Taobao search, the reporter searched for a baby and entered the keyword “fur”. The result showed that there were a total of 1,282,749 pieces of baby. According to the shop search, the results showed that there are 50,511 shops. The raw materials used in these products are mainly four types of hides, foxes, raccoon skins, and rex rabbits. Including fur coats, fur coats, fur hats, fur hats, and fur accessories. Among them, there are brands, but also foreign trade, as well as advanced customization, prices ranging from a few hundred dollars to tens of thousands of dollars. Some popular Taobao shops, single fur sales can reach more than 5,000 pieces.

Xiao Bian reminds: online shopping fur and other commodities are indeed risky, because you can not see the physical, there is no way to try on, therefore, when it comes to online shopping, it is best to choose a higher reputation for better evaluation, the price does not differ from the actual price Big, so as not to be deceived.