There are many ways to promote, but the most important thing is to be consistent with the promotion of the goal, less than the purpose of promotion, promotion will lose its original meaning. American children's clothing based on years of experience in clothing, summed up more effective promotions! Promotional Tools a. Separation discount Separation discount is for different color labels have different discount number, which is the use of various colors to represent different discounts If only a single discount is too high, let consumers do not feel. Therefore, for different products in different colors to discount can avoid this drawback. b. Seventy percent discount is based on the type of product as a discount of the demarcation point. In other words, it is also a discounted war, depending on whether the product is set at a discount of eight or less. c. Day-to-day discount is based on date set discount. Its main classification is also based on the type of product. Usually for the sake of shock, some shop owners will use the 54321 daily discount method as a means of attracting customers. In general, the effectiveness of daily discounts great, very attractive to consumers. d. In addition to the discount price discount strategy, the use of "ultra-low price", "shock price" and other direct price cuts to attract consumers. However, due to the usually limited amount of price cuts that are usually sacrificed, the chain operators have a limited supply. In order to control the number and point count, the seller will use coupons, securities holders have the right to buy the way to control the number. On the other hand, discount coupons can cause consumers to cherish the psychological, and will not arbitrarily discarded DM, leaflets. However, if the so-called large price cuts, the price drop is not shocking or consumers simply do not feel, then the price war simply can not work. In other words, consumers can be really attracted only by having meaningful price cuts. e. Buying a combined price is another way of price warfare. The most common are fast food chain or the introduction of a combination of economic packages. This package-style combination has a tremendous effect on the number of passengers arriving at rush hour. Or, when some of the shopkeepers are in the same isomorphism of the product, they often snatch the confectioneries of other competitors by using the value-added strategy of the special price of the combination meal. Of course, in order to promote a new listing of children's clothing, the owner can also use this combination of price means to allow consumers to buy their favorite clothes at cheaper prices, in this way to pull consumers into new product acceptance. f. Discount coupons use direct discounted cash to stimulate consumer shopping, in the cheap psychological, discount coupons for shopping the most direct stimulus. Because the owner, discount coupons are treated as cash. On the other hand, another advantage of coupons is that they can be quickly delivered to most potential customers and existing customers. Moreover, coupons can also help increase the purchase volume of existing customers. Because in the same product and more benefits, consumers will choose a discounted discount stores. In addition to discount coupons for all commodities can be exchanged, the product dividend and cash dividend is the derivative of this tactic. When the shopkeepers are promoting a certain type of clothes, it can be marked XX discount coupons for specific clothes, as to encourage the next purchase arrived, increasing the number of customers come. Cash bonus is to increase the customer price discount. One of the main approach is to buy XXX Wu, send a cash coupon with XXX yuan in cash, the next consumer credit. h. Universal means that consumers can buy a dollar value of goods. This activity is usually accompanied by a threshold limit. In other words, not every consumer can participate in this event, but must spend more than XXX yuan, is eligible. The move is mainly to use this activity to improve the transaction unit price. When conducting a million universal, can be divided into two ways. The first one in order to create a sense of surprise and passion shopping scene, the owner will place a special place in the store a variety of premium gifts. Gifts can be the store's own poor sales or trinkets. Then, according to the order of the first to grab the goods. Another is to buy a red envelope bag, the bag contains the details of the gifts. As good or bad personal luck to see the product. Usually red bag design can be coupons or gifts and so on. i. Daily Stuff and Limited Buys Everyday Stuff is a daily launching of a sale as a lead-in item during the promotional period. The limited time buy is in a fixed period, the store discount or discount on a particular commodity to attract the presence of customers to buy. In general, the most common in the supermarket to buy on time, because of all kinds of fresh goods have their shelf life or freshness, once the deadline only discarded. Therefore, in order to avoid losses, the supermarket sells a limited amount of fresh daily inventory in daily afternoon. In addition, some children's shopkeeper will also use the practice of limited time buy hot speculative upset period. In other words, in the low peak time, the use of limited time to rush to buy crowds. j. To send the usual owner to recruit visitors, the opening of the store, or major festivals and promotions, often with "to send" approach. With advertising flyers, newspapers, magazines, the truncated angle, the exchange of practical goods. However, the store is not necessarily the buyer. In other words, there is a great deal of power to send, but the stimulus for purchasing power is less immediate. k. Buy to send its main significance is to stimulate the purchasing power. So, buy to send to the single-day turnover and turnover increase is of great help. Because in the petty psychology, home customers often get out of their pockets in order to get gifts. However, no matter how much the amount of the purchase of all have gifts. So some customers will be divided into zero, the number of times to buy separately to increase the chances of receiving gifts, or even a small amount of buyers have to send gifts, will result in increased gift costs, so shopkeepers need to be controlled and preventive measures. 1. Full xxx yuan to send XXX goods to different shopping threshold set limits, give each value gift is the threshold gift features. In general, this method can not only improve the customer price, and the amount of gifts for the convenience of control. Shopkeepers can design different gifts for different thresholds, to stimulate the single-day turnover of quite good. When festivals give gifts, some chains will also be widely publicized with the promotion of two-point gift or two-point promotion or the promotion of "Give You Another Good Value Gift."
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