Chanel - favoring women in the name of fashion
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Ms. Chanel’s maverick is reflected in her philosophy of jewellery and is hailed as “creating the most important expensive minimalist style of todayâ€
In 1932, Ms. Chanel created the “Chanel Jewelry†and held her first high-end jewellery show in her own luxury home in Paris.
In 1997, the Chanel Jewelry Boutique was reopened in Paris.
Brand management:
Double C on the buckle of Chanel Chanel clothing or the buckle of leather goods, you can easily find the logo of CocoChanel Chanel's double C overlap, which is the "spirit of Chanel fans" crazy Symbolizes."
Diamond-shaped plaid: After the first generation of Chanel Chanel leather pieces became more and more popular, its three-dimensional diamond-shaped car plaid has gradually become one of the symbols of Chanel Chanel, and is constantly used in Chanel's new clothing and leather goods. . Later, it was even applied to the design of the watch, especially the "MATELASSEE" series, the metal strap of K gold and stainless steel, even molded into a three-dimensional "diamond lattice".
Camellia: Chanel Chanel has a special liking for "Camellia" Now for the world, "Camellia" is already the "national flower" of Chanel Kingdom. Whether it is spring or summer or autumn and winter, it is often used in the fabric pattern of clothing in addition to the camellia jewelry that is designed into various materials.
CHANEL's jewellery expresses the pursuit of perfect personality by Ms. Chanel, while at the same time showing the essence of jewellery as the essence. The richly expressive combination of art and jewellery evokes the deep desire and dreams of the soul.
Chanel brand stores have been distributed in 117 countries, and there are more than 40 jewelry resale stores. In 2007, the first jewelry store opened in China.