Some advice to marketers

[China Glass Network] The author is a graduate of the marketing profession. Looking back on the personal development process of the past few years, I can't help feeling a lot. I can't forget the rhetoric written on the wolf marketing studio notes that I personally participated in during my student years: looking at the sea of ​​business and fighting for the wolves. We don't make tamed dogs, let alone weak sheep. We will not let anyone kill, as long as there is a breath, we must dance with the wolf. A pair of sharp eyes, a pair of heroic, a ambition, a savvy. If you want to do it, you must be a brave warrior with courage. I also wrote a phased summary in the three years of graduation: Looking back at the three-way marketing road, it seems to have been decisive. A little confused and a little understanding, not ambitions on the way.

The scene of the past rushed to the heart, lit a cigarette, frowning and thinking, could not help but tears. In the past few years, there have been many gains and too many regrets; there are joys of success and tears of failure. I have no regrets about choosing this challenging and thorny marketing road. But on this road, we face many challenges and choices every moment. When we go back to self-summary, are we asking ourselves whether I still insist on the direction of that heart? Have you lost too much irreparable things?

I have read a sentence that makes me very resonate: "Love him, let him do marketing, this is a more accomplished dream industry; hate him, let him do marketing, this is a more ruinous business. Sometimes, the choice only determines your direction, and you need a hard and arduous process to achieve the success you want, to experience a phoenix nirvana, reincarnation. As a contemporary marketer, some successful ideas and habits must be established and developed:

The body is always the capital of the revolution

Many marketers have become more enthusiastic about their own pockets for their monthly performance goals, face heavy work pressures and a lot of social interactions, and live an irregular life every day. Every day, the cups are changed, the lights are green, the future is overdrawn, and the health is overdrafted.

But remember: "The body is the capital of the revolution." Without a healthy body, everything is empty talk. Imagine if you have a healthy body, what do you take to learn, and what to fight? !

Running half an hour a day is enough to build your healthy body. The bigger difficulty is whether you use it as a habit. Don't use "busy" as your excuse. In many cases, inertia is the root of your problem. Don't wait until you lose it to feel the health and preciousness. Marketing people, please cherish your own body.

Develop a habit of lifelong learning

Marketing experts often mention that a salesperson should have: the mind of the scholar, the heart of the artist, the hand of the technician, and the foot of the laborer. Marketing is a comprehensive discipline and a fast-changing industry of knowledge. If you don't want to be eliminated by this era, we must maintain the ability to continue learning.

The marketing person's learning must not stay at the level that is perfunctory for a paper degree. The purpose of our study is to practice. You need to find the shortcomings of your knowledge structure, and selectively study in a targeted area, transform the theory in the book into your own guideline of action, and apply it to practice.

"Reading well, reading, reading a good book", "reading a living book, living a book, reading a book." Marketers must not only learn well, but also learn, and more importantly, they must do “Learn To Earn”.

Strive to be an expert in the industry

We found that many marketers often leave the experience and knowledge acquired by the original company from the original company's departure to other companies, and they must work hard from the grassroots salesman. This process will even be in the process. He has cycled throughout his career. Some marketers have been in an industry for a few years, and job-hopping means promotion. He constantly applies the industry advantage experience gained in the original position to the new job, and later became an expert in this industry.

As Mr. Yu Lei said: “Marketing is a job. If you want to work continuously and maintain value in this job, the way is to become a professional and become an expert.” Put your personal experience, business The systematic and theoretical experience has become your own experience and superior experience in this industry. You can become a benchmark in this industry and become an evergreen tree. This is your core competitiveness.

Always stick to your professional ethics

When people are in the workplace, always remember to stick to your professional ethics and basic ethical principles. Marketing people are a tempting profession, and the marketing professional's professional ethics defense is always facing an extreme test. When a salesperson can't stick to his professional ethics and position, he will lower his professional value.

Whether you have a good reputation in the workplace directly determines your future career development. Therefore, the marketer should regard your professional ethics as part of your personal brand, use it well, and manage it well. Sometimes, strategy and skill are the basic needs of our work, and the insistence of basic ethics is the minimum requirement for us to be a human being.

Expand your network

One person's success factor, 15% can be attributed to his professional knowledge, and 85% is attributed to personal connections. Society is like a network of relationships, and contacts have become an important condition and resource for personal growth and development.

Marketers, building your network of contacts, and making successful marketers, industry experts, and outsiders can not only learn a lot, but also build a broad path to self-marketing.

Be cautious about job hopping

The marketer is a double high career with high elimination rate and high turnover rate. Businesses are leaving every day, and they are recruiting every day. When marketing people choose your career, they must adhere to one principle: strict entry and strictness.

When you are sure that you want to serve a company, you must conduct a strict "qualification review". The questions we have to consider are: whether the basic treatment meets your own requirements, whether there is a prospect for development, and whether there is a development for you. Enterprise environment.

Once you have decided to change jobs, be cautious. We have to ask ourselves: Is the current company really not suitable for its own development? Also note the few points:

1. Don't switch across industries unless you have to. “Interlacing is like a mountain.” Once the industry you are entering is completely different from the industry you used to work in, your accumulated experience will be lost.

2. The company you want to quit is helpful for your future development. For example, if you plan to start a business as a dealer in the future, give up the high salary and high welfare of the manufacturer, and enter a dealer company is also a good choice.

3. There must also be an objective assessment of your own strength.

Be cautious about job hopping, and the sloppy decision of the moment may make you pay a very painful price!

Show yourself

Marketing is not a low-key career. Once you have the opportunity to show yourself and sell yourself, don't cringe, be brave enough to show you the opposite side. Of course, to master a "degree", you must be proud of nothing, no one in sight.

"Low-key people, high-profile work," propaganda is to let others better understand themselves, but not for the sake of fame, it will only become notorious. Only in this way can we be popular and praised in order to make our careers go better.